Welcome to the Hive, Fresco.
Arvind, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Fresco is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US commercial door & hardware contractor mapped, the 2,350 that look like Illini Hardware and Southwest Specialty, and three campaigns we'd run for Fresco in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Fresco.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a founder still doing every demo, a market with no system of record, and 70 customers proving the workflow before the first marketing hire.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 1,400 to 2,300 more of your best customers?
You already have the dream ones: the commercial door & hardware contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 1,400 to 2,300 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Illini Hardware Corporation
- Southwest Specialty Contractors
- Vortex EstimatingBoulder, Colorado
- Square TakeoffFort Lauderdale, Florida
- AutomasonStaples, Texas
- PRO-TECHPhoenix, Arizona
- ConGeniusSpringfield, Missouri
Every cell is a commercial door & hardware contractor.
Every commercial door & hardware contractor sits in Google Maps business listings, state contractor license boards, and NAICS 238350 establishment counts, with the owner or chief estimator named on the license. We build the list from that, enrich the buyers, and time sends to bid season.
You're the first supplier that comes to mind.
We'll actively monitor all 9,400 US door & window installation contractors and reach out when the right signal shows up, so Fresco is the first name a chief estimator thinks of when Division 8 takeoffs come up.
- New chief estimator or takeoff hireJob boards and LinkedIn. A new estimator evaluates tools in the first 90 days.
- State contractor license issuedState licensing boards show new door & hardware subs entering the market.
- Large commercial permit filed with door packageBuilding department permits list door, frame, and hardware scope with bid deadline.
- Distributor or manufacturer rep changeHardware distributor rosters show a contractor switching supply lines and resetting tools.
- Missed-scope callback or rebidTrade forums flag contractors correcting a missed door count on a prior bid.
- Conference or trade show rostersDHI, AWDI, or state contractor association attendee lists show active estimators.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps business listings, state contractor license boards, and NAICS 238350 establishment data. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Arvind, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.